[aleph_minus_one]

> The free market is meant to ensure that competitors lower their prices to compete with Disney+. If instead corporations raise prices to compete with... profits over marketshare, then it feels like something has gone terribly wrong.

Why? What an individual provider wants to optimize is

(number of customers) * ((average) profit per customer)

Depending on the market circumstances either lowering the price to attract more customers or increasing the price to increase "(average) profit per customer" can be the business strategy to choose. The economic concept that you are looking for to decide of these two options is the right one is called "price elasticity of demand":

> https://en.wikipedia.org/wiki/Price_elasticity_of_demand