[decafninja]

The truly rich seem to indulge in luxury goods that most average or wannabe or merely rich folks don’t even know about.

IIRC Zuck has closets full of seemingly mundane looking clothes (tshirts, hoodies) that actually have 4-5 $ figure price tags.

Sure they may not have GUCCI or SUPREME plastered all over them but they’re definitely luxury goods.

Likewise for watches. The wannabe rich might indulge in Rolexes but the very rich seem to indulge in watch brands I’ve never heard of.

Plus now you have brands playing the exclusivity card. Sure, you can save up for that Rolex or Hermes or Ferrari but they will refuse to sell it to you unless you’re a “somebody” or have “built up a relationship”.