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by WorldMaker 659 days ago
Toyota didn't foresee this, Toyota is still just riding the conservative strategy they've been following for 20+ years and the Prius as the hybrid that most matters to the US market. Also hybrids aren't really growing, it's mostly that EVs haven't yet dethroned the Prius, despite Toyota failing to properly invest in it and getting lost in the wilderness of Hydrogen for two decades.

(Honda is the fun one mentioned in the article and is mostly playing catch-up to Toyota 20 years after having also wasted too much time on Hydrogen.)