They can dilute the term to whatever they want. I think when the pressure to release becomes too high, they can just stick a patch of "Superintelligence™" on their latest LLM and release it.
There's billions (with a B), probably closing in on Trillions, riding on the AI hypewave. This forum is full of VCs and VC-adjacent people who have vested interests in AI companies blowing up and being successful, regardless of if it's actually useful.
If you check the 2024 YC batch, you'll notice pretty much every single one of them mentions AI in some form or another. I guarantee you the large majority of them are just looking to be bought out by some megacorp, because it's free money right now.
Are these ppl merely gullible or coconspirators in the scam ?