[jmaker]

I think AI capabilities have been becoming an integral part of modern search. On the flip side you have the SEO optimizations.

Brave Search has offered an AI summarizer and assistant for a long time now. Bing with their OpenAI-powered Copilot. Google with the improved Bard/Gemini more recently. Amazon with the perhaps Anthropic-based Q for Business.

I think the end user is growing to expect the AI-augmented experience from all knowledge lookups. Feedback loop queries have become so natural to me, I’ve been finding it awkward to ask only one search query without a narrowing follow-up query, having the former discarded - kinda no longer adequate, particularly given the SEO-optimized flip side full of junk.