Well actually socialism has been historically concerned with maximizing human creativity. Fourier’s utopian vision was “libidinal” work that aligns passions with labor. Marcuse has a similar view in Eros and Civilization. Chomsky views creativity as axiomatic for humans, and syndicalism the appropriate system for harnessing it.
That’s why cooperatism is superior to socialism and capitalism. It’s a free market of worker-owned companies, creating things by running their businesses together.
The free market is a set of principles between companies, not a principle for how companies need to be organized internally. Capitalism is based on single-owned companies. Cooperatism is based on worker-owned companies. Cooperatism is a better free market based economy. It’s capitalism 2.0.
Better to have a system based on creating things.