[synicalx]

The Gen AI company they just acquired seems to be making their own model that, amongst other things, can generate coherent and heavily stylized text. For a platform that makes logos, branding, marketing material etc that seems like a natural fit.

Creating elements like that even with Canva's existing tools would generally require a graphic designer or someone with that skillset, or even worse - an agency. All of those options can be prohibitively expensive relative to the benefit they provide.