[crooked-v]

On the other hand, Apple is adding a "this is totally not an adblocker, I promise" it's-obviously-an-adblocker to the next version of Safari as a builtin feature. It's pretty barebones, as Apple copycat features tend to be, but I think it's a decent indicator of their attitude on the subject.

[layer8]

My understanding is that it’s a DOM element hider. While it is possible to hide some ads with it, it probably won’t disable the tracking.

[frizlab]

They intended it as an adblocker initially and dialed back the tone because of pressure from ad companies and co.

[a1o]

There are adblockers for Safari too in the Appstore