| the thing with marketplaces, is that the ui itself doesn't matter...what matters is having buyers. sellers will post where the buyers are, and it doesn't matter if UI is crap. So craigslist wins on that by a huge margin. Add the fact that it's free, means that they have a pretty entrenched position. To me, eBay and Craigslist have an insurmountable first mover advantage. They are already established in our culture as the place for auctions/classifieds, you can't undermine that with some flashy UI or a few extra features. And since you need people to sell/buy, you don't have the same viral effect that allowed Facebook to take out Myspace. The only way I see going at them, is thru incredible service. Rent a huge warehouse. Hire a few drivers. Charge a fee for someone to come to my house to collect all my spare stuff, take good professional photos. Then list them for sale. Charge a % for all items that sell. Let buyers pick up the stuff at the warehouse instead of having to deal with shady sellers. Offer to ship to buyers. Offer credit card processing etc. Send a check to the seller. Sure it's a bit more effort than slapping together a website. You'll need to go state by state, renting warehouses and hiring a lot of people to do the legwork and will need to spend the money on marketing. So your profit margins will be closer to a real business than a website(franchising might work for something like this). But if you want to crack the Craigslist nut...you need to put in the extra effort...otherwise you are just one of the hundreds of people who think they are the ones to beat Craigslits |
The integrated sale experience is one that still hasn't gotten the "dropbox" experience, and perhaps Yardsale can deliver.