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by gruez
655 days ago
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>Part of the problem is that carmakers refuse to sell small cars. If you don’t believe me try to buy a small car at a car dealership in America. >Consumers are angry about rising costs, particularly for automobiles, and having a choice to buy an affordable vehicle could be surprisingly popular. Consumers may claim they care about rising costs, but the fact that more expensive SUVs are outselling sedans makes me think it's the consumers who are refusing to buy small cars, rather than carmakers refusing to sell them. |
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I think it's more complicated. Consumers are stupid, or rather, easily manipulated.
SUVs and Trucks have much higher margins than sedans and other small cars. It is advantage to any car manufacturer to sell mostly SUVs and Trucks because you get more money per unit of work. Essentially, you do 110% of the work of a sedan but charge 150%-200% as much. It's a no brainer.
So of course the advertisements primarily focus on SUVs and Trucks. I don't know how much free will consumers truly have in a system with such intense advertising.