[steverb]

The fact that with the Pro Version I can run whatever software on it I want. We are salivating over these at an enterprise level as it solves several major problems for us (if they work as advertised).

It means that rather than buying sales types an Air/Ultrabook along with supporting their iPad/Android we can buy them the surface pro and hand them a Windows Phone and have easy integration.

Microsoft understands the enterprise market.

[AllenKids]

But that's software isn't it? The Surface Pro hardware is just an Intel Tablet (albeit the slickest one), with the real keyboard cover, this is thicker than a MBA 11", roughly the same weight, unknown battery life and price.

Hold the 11" MBA in your hand, pretend it is a tablet, see how that works out ergonomically.

[steverb]

Yeah, it is software. Software that I can manage just like the rest of our software and not have to worry about buying two devices, or convincing the user that I should be able to wipe the device that they bought, or trying to convince them that they shouldn't put sensitive data on a device that I have no way of controlling.

If they need to walk around holding a tablet in clipboard mode all day, then the ARM version would be the platform. Yes, the apps they run would have to be Metro apps, but Metro apps are worlds easier to write (and get deployed) than an iOS app. And I can still re-use that same code on the Pro version if need be.

To my eye, the Surface is what Apple would have made if they ever paid any real attention to enterprise users.

[AllenKids]

Apple absolutely does not care about "Enterprise" if Enterprise means only IT people and middle managers who buys the same Wintel stuff year after year after year.

I'm pretty sure Apple does some of the things just to spit you guys, personally. Like requiring iTunes until just recently.