[rzzzt]

There is a SIGGRAPH Pioneers panel where participants talk about the history of the GPU (you can find the full talk on YouTube, this is a summary article): https://www.jonpeddie.com/news/gpus-how-did-we-get-here/

  > Two years later, Nvidia introduced the GPU. He [Curtis Priem] recalls that
  > Dan Vivoli, Nvidia's marketing person, came up with the term GPU, for 
  > graphics processing. "I thought that was very arrogant of him because how 
  > dare this little company take on Intel, which had the CPU," he said.