[fallingknife]

The point is that a public university doesn't gain anything from a good logo, so really anything over $0 is too much. And that $80K doesn't take into account the probably much larger expense of updating that logo throughout the university.

[jpfr]

Universities, cities, regions and countries do have PR departments.

Arguably the public image of a university is its most important asset. Because that attracts the best students, researchers and third party funding (public and private).