[michaelmrose]

This doesn't seem to be a large spend on branding and everyone that does spend on that thinks rightly or wrongly that they are going to get their money back and more due to attracting additional customers.

Also this is pure after the fact justification with no meaning. Most people who are rich became and remained so by maximizing their monetary position and needs to excuse nor reason to actually continue doing so. They do so because it perceptibly makes them more rich and more successful even if ultimately is just points on a score board with no real meaning for their life.

Nobody minimizes their taxes in order to ensure their money is better spent. They spend the excess on themselves like everyone else. On bigger and better castles to demonstrate their wealth, on planes, on another bigger boat.