[mcbutterbunz]

> What I bet hasn't decreased is the extent to which people say they want to be unique.

FTA:

> In our study of over one million participants surveyed from 2000 to 2020, we found that need for uniqueness was lowest among participants who took the survey most recently in 2020 compared to those in 2000.

So it seems that the desire for uniqueness has decreased, unless I'm reading this incorrectly. That's a surprise to me just based on my observations and possible biases.