[SoftwareMaven]

I disagree. If you can't tell a coherent story to people who are actively trying to fill in the gaps mentally, how will you tell it to the average Joe?

The disconnects imply that MS doesn't understand how to communicate with the non-technical, "buy stuff because it feels right" crowd. Instead, they try to market to everyone, and when you try to market to everyone, you succeed in marketing to nobody.

[shriphani]

Most people probably watch the ads on TV or somesuch and don't bother with keynotes.

Also, keynotes are hit-and-miss for everyone (including apple) and as such nobody has the time to sit and watch 45 mins of random people talking.