[matt312]

It seems difficult to get such a large team of quality writers. Did you pay them?

[rwhitman]

Nope. Everyone was an aspiring writer so the quality was significantly better than most user generated content

[exim]

But after you get (or got already?) substantial income, I think you should buy them a beer, at least.

[rwhitman]

I have bought more than a few of them lunch / dinner when they're in town, some of the top writers I've written recommendations for and helped them find jobs.

But it wasn't because of any substantial income, those nice lunches & dinners probably got me a net operating loss for the year...

[maayank]

How did you pitch it to them?

[rwhitman]

They were interns looking to fill out their resume and clips with writing samples. There wasn't much of a pitch, some of them started contributing before they even responded to the ad