[onetwothreefour]

IFTTT will never catch on with "normal" people because as cool as the tech might be it's a Internet-geek power user feature.

Someone might buy the company to offer as part of a home automation type product, but that's about it.

[ThomPete]

I think you are underestimating the potential of IFTTT to become a sort of protocol for many different things among other home automation and for others to build apps on.