[bhelkey]

I don't know if this text was always there but today, when I use incognito mode, I see:

> Others who use this device won’t see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks and reading list items will be saved. Learn more

> Chrome won’t save: * Your browsing history * Cookies and site data * Information entered in forms

> Your activity might still be visible to: * Websites you visit * Your employer or school * Your internet service provider

[zrobotics]

I don't recall exactly from memory, but at least the part that states "your activity might still be visible..." has been there for years, the work or school phrasing stuck in my memory since I found it slightly humorous when opening an incognito tab on my personal machines.

I just don't see how that warning could be much clearer, it's certainly written in a way that even a non-technical person can understand. Now whether users read warning messages is a different story...

[gmurphy]

The original text was longer, but it was very clear that "incognito doesn't affect the behavior of other people, servers, or software" and included examples.

You can see it in the original announcement here: https://www.youtube.com/watch?v=1d1_ool4r7s&t=1503s