[KeplerBoy]

Doesn't the incognito splash screen say exactly that?

As far as I recall it was always pretty clear about not doing anything apart from not saving your browser history.

[tgsovlerkhgsel]

New text: "This won't change how data is collected by websites you visit and the services they use, including Google."

Old text: "Going incognito doesn’t hide your browsing from your employer, your internet service provider, or the websites you visit."

https://source.chromium.org/chromium/chromium/src/+/main:com...

The claim of the lawyers here seems to be that because users told Google Chrome that they don't want to be tracked, they should be allowed to expect that Google knew that this user explicitly didn't want to be tracked, and that this was a Google-wide, not a local-only browser setting...

[bee_rider]

It’s called incognito mode. Isn’t the icon a little spy or something?

The fine-print might indicate otherwise, but I think it is obvious why non-technical people were confused.

[nl]

It's not exactly fine print! It's clearly stated everytime you open an Incognito window.

Your activity might still be visible to:

Websites that you visit

Your employer or school

Your Internet service provider

There's a "Learn more" link and if it was hidden there you'd have a point, but it's hard to imagine how to make this more clear.

[caseyohara]

I'm curious, what would you call it instead?

Safari and Firefox call it "Private Browsing". I wonder if that's any better.

[bee_rider]

Maybe the button could be something along the lines of “Keep website history.”

[KeplerBoy]

More like "pause website history"

[bee_rider]

It could be a toggle, which actually would probably be more representative of the significance. Having a whole “mode” makes it seem way bigger of a difference than it actually is.