[bognition]

You used to be able to slap a UI on a DB and call it a day. When Salesforce as launched having a unified DB for all sales information with a UI for controls and reporting was revolutionary!

Today the world is very different. You need to do more than provide a system of record, you have to build a product that makes it easier for customers to accomplish some task.

[leros]

There are still UIs on top of a DB. I've consulted for several fast-growing startups that import data from some antiquated system, report on it in different ways, and their UIs are just massive data tables. In many spaces, that's innovative. Keep in mind, there are still industries that haven't really been tech-enabled and are 20+ years behind.