| I don't have a big problem with the Amazon listings that don't claim to be genuine, other than that Amazon lets them DoS search results with tens or hundreds of listings of essentially the same product. What I hate is outright counterfeits. Especially given Amazon's commingling of product sourced by third-party "sellers". (Solely due to counterfeits, I don't buy OTC pharmaceuticals on Amazon, I mostly avoid buying flash and SSD devices on Amazon, and I've recently started buying shoes and clothing direct from the brands' DTC Web sites when possible.) I hate counterfeits so much, I worked at an anti-counterfeiting early startup. In our marketing and sales efforts -- analyzing many kinds of product categories, and approaching many companies (unfortunately, much of it during peak Covid panic) -- we actually didn't have much success getting brands willing to pay for an anti-counterfeiting solution. For reasons unclear to me, we had more success by pitching the same tech&process cost as anti-gray-market-diversion, rather than for the rampant counterfeiting of their brand that we could show. (Maybe sometimes because there were always a bunch of execs charged with global distribution, and this was on their plates.) More predictably, some brands seemed most interested in using variations on the technology for end consumer engagement. Once stakeholders brought into enterprise sales meetings started latching on, when you initially approached with anti-counterfeiting or anti-gray-market story. I can see that, but please let me end counterfeits in the process. |