The link to the page uses the text "has been released". It's not intuitive at all that clicking this text would bring you to a page to learn more about what Cosmic is. The text "COSMIC, our new desktop environment for Pop!_OS and other Linux distros" could have been the clickable link instead.
well call me stupid, but I am running POP OS! 22.04 currently and can't quite really understand from their excitement web-page how I would try cosmic without a system re-install?
You can just install cosmic, and then switch from gnome to cosmic. Or you can use the cosmic apps under gnome as well. The instructions are in the cosmic epoch git repo. That will get you pretty close.
You could download and flash the .iso to a usb flash drive, then boot from that to try it out (don't choose to install it, if you're given that option)
On my screen, the very first line (third sentence, but the first two are pretty short):
> COSMIC, our new desktop environment for Pop!_OS and other Linux distros
After that, a link to the very page you linked. What more should a release post do?