[bornhuetter]

> Are so many people identifying as haters of fans because these things are genuinely emotionally engaging

I think they are genuinely emotionally engaging. Many of us spend 50% or more of our waking lives in front of computers and smartphones. If you are used to a PC or Mac, and you sit down at the other one, it can be infuriating trying to do what you think should be a simple task.

I also think that the reasons for people loving or hating particular brands/products are many and varied. But there is clearly a bandwagon effect with some people - and this happens with everything. You can see it in these comments very clearly - people attacking Windows 8 who clearly haven't even used it, or even taken the time to understand how it works.