[basique]

I mean, the problem here is more that companies don't really want to be pro-user and respect privacy. You have to make it so that companies can't exploit their consumers to increase profits, because if there are no repercussions they will.

Also, I wouldn't say Apple is that pro-user. They regularly fight against right-to-repair, and Cory Doctorow even had an article about how they spy on their own users https://pluralistic.net/2022/11/14/luxury-surveillance (I haven't looked into this fully, though, so this might be hogwash) The 'Apple = Privacy' thing feels more like a marketing gimmick to me than a real commitment.

[api]

Basically the customer has to "outbid" the ad industry.

Example: Facebook makes about $40/user off ads and related things (at least as of a few years ago), so users would need to pay $40/month or more to have a chance at keeping Facebook away from the ad market.

Of course then the temptation is to double-dip, which is Apple's temptation. The only solution to that is either regulation or customers penalizing companies that invade privacy by voting with their wallet.