[adamsfallen]

I'm biased but I loved this post, and glad to see some traction here. There's been some discussion of HTML5/relevancy giving way to an appified website experience, but I really appreciate considering how that changes the most basic job-profile of the digital marketer.

Social media marketing seems like the only thing that even resembles this job, where your audience is differentiated and requires a real-time, context-driven approach, though the tools that surround it are still quite young (and in the long-tail mostly relate to group collaboration).

If that's true, I wonder if the role of "social media manager" looks a lot like the future of all digital marketing?