[teleforce]

Great work, for some unknown reason I cannot bear wearing non-cotton shirt and cloth, but cotton based clothing is far from durable. The best cotton shirt that I ever had until now (in terms of wearability and durability) is a mecerized golf cotton shirt by PGA Tour (casual wear not for golfing) but now I cannot find any golf shirt (PT included) with the same material anymore. As far as I'm concerned you have got a winner there mate if your cotton shirt is as good if not better than the PT shirt, hopefully your clothing materials will be available globally off-the-shelf.

Do you mind explaining your sentence here?

>It could never be commercially viable so released something similar.

[sukh]

We do mercerize some of our products, though it’s more costly with regulated heat. If you're near an M&S, they carry a mercerized Polo, but I find it too crispy.

> It could never be commercially viable, so released something similar.

Apparel is about scale. You can make a great tee, but fewer people will pay $100 versus $30, so finding a balance is necessary. Cotton can age well, but the trade-offs (fiber blends, uneven yarn, spirality resistance, no ribbed neck) often show in tees under $50.