[paulpauper]

Then how does this account for the success or writers who do not write simply or use a more advanced structure or verbosity? I think writing tips are overrated. They don't work as well as assumed or advertised. Simple writing is great if you're writing a brochure or instructional guide, but I don't think it's an iron clad rule for expository writing or creative writing or blog writing. There are too many exceptions. The best writing is that in which the message most aligns with the values of the recipient.

[rramadass]

Agreed. The best writing is based on taking into account the subject matter and the intended reading audience. The same is also the case with oratory skills.

For example; as a fan of detective fiction i just love the different language styles of Arthur Conan Doyle, Edgar Allan Poe, G.K.Chesterton, Agatha Christie, Dorothy Sayers, Rex Stout etc. Each is unique and designed for the character being depicted but all are enjoyable.