[TeMPOraL]

> The key demo of 18 to 34 is mostly uninterested. Of the next demo, you only have one slice of the pie who interacts much at all. Compared to most other social media, it's not worth much.

This view may very much be the answer. Like, if the 18-34 "key demo" (which, incidentally the Millenials you mention are a part of) is "mostly uninterested", it's dumb to chase after them. Reddit had - and surprisingly, still has - its own, large core demographics, which they somehow failed to monetize. Hell, for a good while that demographics was upstream from Facebook, providing content for Facebook users to repost.

I guess the VC rules are that you either shoot for the Moon or get written off, even if you have a perfectly good submarine.