[kjkjadksj]

The cost of the device is way off. Apple watch is still vaguely in line with the prices of other nice ish watches. $400 or so. Expensive but not otherworldly so. Vision pro is so expensive you rule out the middle class. Its price point was conceived by people who haven’t left northern california for some time.

[Miraste]

For that matter, I don't think any other Apple products are so out of line with competitor's prices. Airpods, iPhones, and iPad are also about the same as Samsung/Google stuff. MacBooks are marked up, but still in range of Wintel machines. Same for their workstations. Then the Vision Pro rolls out at 600% more than the competition, and doesn't sell. Pitching it as a work machine was shooting themselves in the foot, too: a $3000 MacBook is so much more capable than a Vision Pro it's absurd. The VP is using the base processor from MacBook Airs two generations ago. I mean, come on.

[adastra22]

The original Apple Watch was a luxury item too—remember the high-end fashion branding?

[riffraff]

But it was a luxury item you would a) use all the time b) show off in your daily life.

That's why Rolex watches or Prada bags sell.

The vision pro is more like buying a painting, it's way more niche.