[gideons]

Please, the people who matter are:

1. buyers from retail who might "play" a game only at E3

2. Marketing people who are getting a sense for how your game is being received and might never play a game

3. Corporate tools who are checking how things are going and definitely never play games

4. journalists who may or may not play games or understand them.

The goal is not to let someone get lost in the entertainment but to get them to order a million copies in to retail, write a piece that gets everyone to buy the game, get marketing excited, keep your job or get a free trip to LA so you can drink your face off every night on the corporate dime. Plus it's E3, everything is cranked to a million decibels with a continuous strobe of nonsense.

My only bit of advice for the woman writing the article and others: Use Your Words. Tell the dude to go back to picking his wedgie and do your business.