[shash7]

Very candid experience - I love it.

I've been in a similar boat running a small B2B Saas over the last 2 years. Over the years I've learnt a lot of tricks in this area.

- You need to develop a polite but curt tone of voice for customer support.

- Once your core product is built, its worthwhile spending some time automating the heck out of everything. This will save a TON of time in the near future.

- Invest in good docs, even if you're not running a api saas. Good docs + consistent ux + rock solid support will solve most of your support issues.

I think a lot of literature around running a online biz has been boiled down to rather basic advice and its hard to find anything solid in this area. I've been running a small blog where I document these issues(operational.co) if anyone wants to check it out.