[jackstraw14]

> A trusted third party

And why wouldn't it be Nielsen :) I remember when they sent me cash in the mail as a kid, fun times.

[cbsks]

They still do that. Just a few weeks ago my daughter filled out their survey and got $5!

[jackstraw14]

That's so cool, mine was about 30 years ago. I had no idea they were still doing this!