[lunchbox]

> Ok, your argument is that this stuff works for the other 95% but it won’t appeal to us hackers. My question to you is, how does Apple make ads that appeal to the rest of the world and something like 75% of the hackers?

Asking that question is like asking an Olympic sprinter why he can't be as fast as Usain Bolt, or scolding a successful musician for not selling as many records as Lady Gaga.

Compared to Apple, pretty much every company sucks at marketing. So what? Apple is an extreme outlier in its PR success, owing to a number of unique factors other companies cannot realistically replicate.

How would you answer your own question? Do you think there's a simple solution Microsoft hasn't figured out?