[kenjackson]

Archos killed the iPod. The iPod was one of the first times I distinctly recall thinking that actual fashion (like Vogue magazine) could trump pragmatics and technology in the tech sector.

A lot of people try to compete against Apple in design. Wrong. Apple isn't doing design, as much as they're doing fashion.

[polycom]

If they were doing fashion, they would change to a new look every year. Remember the disappointment when the iPhone 4S kept the iPhone 4 design? Apple doesn't care about fashion, they care about good design.