[alpinisme]

You’re right of course. Some people will buy the non-woke title as a protest vote of sorts. And others will go out of their way to get an old copy out of a non-political sense of loyalty (some of these people were already buying the book as a historical object though and would have preferred a used copy to start).

But it is not just about people buying the book knowing it changed, or buying it because it changed. It’s about coming across a title like that cold, without knowing any context. (Remember: the aspiration of a publisher is always to have the book become more popular with new formerly uninterested audiences). It’s an empirical question whether that title will do better than a retitle but my money is on the title without the most fraught words in the English language on the cover.