[augustus]

I really loved this post.

It brings out one of the obvious truths in economics or business if you will.

Customers are not that interested in paying you to help you out. They are interested in getting what they want. Money is just a reward for getting what they want.

Too many businesses focus on getting paid, they lose track of why customers are there in the first place.

[NyxWulf]

I just don't buy this. Most small business are really bad at collecting their Accounts Receivable, and it is one of the number one reasons for small business failures. I agree with what someone else wrote, there may be a kernel of truth to this, but it's too polished and too neatly tied with a bow to be true.