They also enjoyed slagging on corporate rebranding. When PriceWaterhouse Cooper spun out their consulting arm in 2002, they became a target for a minute[1][2]. I still have a "We like donkeys la la la" t-shirt and mug as a pair of weird and obscure artifacts from that stage of my IT career. I am heartened to see that archive.org provides a way to experience the silly Flash animation[3] they created just for that second article.