[danpalmer]

There are most definitely trade-offs. Getting a small project off the ground now is hard because the size of the organisation puts so many requirements on you.

The way I like to look at it is that small things take a while, but big things happen remarkably quickly. For example, rolling out a "hello world" service might take a few days, but having that service serve 1M QPS is pretty much free (in terms of effort). At my previous place a new service might have taken an hour to set up a deployment for, but having it serve 1M QPS would have required overhauling several aspects of our infrastructure over months.