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Maybe they went through the conundrum of ‘beautiful, shiny metal boxes - one size fits all’ that sits hidden in some server warehouse or dusty room?

I can’t think of any successful, non-consumer facing product that Apple has ever built - it’s not even clear it’s in their DNA. The closest I can think of is Xcode cloud.

Also most companies have already opted their employees into using Macs so that’s something that sells itself with very little sales prowess from Apple’s side.