[hi-v-rocknroll]

They tried half-heartedly a few times, but SJ dissuaded them culturally from trying again. There was Apple's "OLE" and Xserves, but they were never sold correctly with an enterprise outside salesforce. Furthermore, the enterprisey products Apple created were still retailish and lacking in key features enterprise wanted. Apple also failed to listen to enterprise customers, and still continues to ignore the desperate pleas from other MAANGs and enterprise customers to this day (i.e., MDM and configuration management).