[justin66]

> what would they gain from doing "enterprise"?

They are valued at 3.4 trillion dollars with a P/E ratio of 34. They can give a lot of that up, or they can continue to grow, as their current valuation demands.

> Further: please define "enterprise market".

It's simple enough to think of it as some thing they are not doing, but can do, to make money. It's much less of a stretch than cars, which is one thing they've explored.

[qeternity]

Their trailing PE is 34. Markets are forward looking however. Their forward PE is ~30. Whether or not that is reasonable is another story.

[justin66]

Only 30? I'm sure that takes all the pressure to grow off of them.