[Mystalic]

I suspect Facebook has bigger plans for Face.com's technology than auto-tagging. I bet they integrate facial recognition technology into the Facebook Platform.

Tagging every face... everywhere... and sending that data back to Facebook. That could be monumental.

[swalsh]

Facebook kind of already has facial recognition. I've seen it auto tag before. I would doubt this is in an effort to increase their existing capabilities (which seem to be pretty good already) my guess is this is more likely an anti-competitive bid.

[beagle3]

facebook's facial recognition was wholly (or at least mostly) powered by face.com already. They're just making sure no one else can threaten that flow.

[vecinu]

Monumental or invasive? I personally fear for the latter.

[tlrobinson]

Given the reactions to Facebook's past privacy debacles I would be surprised if they didn't allow people to opt out.

[skore]

The problem is this: What if I don't have an account, but somebody still happens to tag my face with my name, for whatever reason?

I know that this is mostly about facebook users, but seeing how much facebook spam I get trying to incite me to join in, I could totally see them go this route - Encourage people to tag friends who aren't on facebook and thus give those friends no other choice but to claim their identity.

[tlrobinson]

I'm only talking about faces tagged with an actual Facebook account.

It's unlikely they would enable facial recognition for non-Facebook users. How will they know the difference between two different people tagged as "John Doe" if they're not linked to a specific account?

[sp332]

By their faces! Also gender, location, preferences, web pages visited (they still track your browser even if you don't have a profile), and by the networks of people who talk about them.

[jrockway]

This already happens. When someone goes to your neighbors and asks around about you, your neighbors probably spill everything they know about you immediately. (If not immediately, a little story about an "ongoing investigation" should push them over the edge.) It's going to work the same way on the Internet. It's a little scary, but I prefer to think about the good applications rather than the bad applications. Having realtime facial recognition at conferences, for example, would make my life a lot easier.

[vecinu]

Having realtime facial recognition at conferences, for example, would make my life a lot easier.

This is an advantage? This is what you're willing to give up your privacy for?

[MiguelHudnandez]

Curious -- given that you would be recognized in other people's photos, would they have a list of faces which are opted out, once recognized?

For the very purpose of storing your opt-out preference, they would have to keep a record of your facial features, or you would continuously come up again as people tagged you manually.

[tlrobinson]

No, they just have to store the fact that you don't want your account to be tagged in other people's photos. Of course that doesn't stop people from tagging as your name (not linked to your account) or a variation of it, but that's a losing battle.

Actually they already allow you to opt out of the facial recognition feature:

"Who sees tag suggestions when photos that look like you are uploaded?" ("Friends" or "No one")

You can also set Facebook to require manual review of friends' tags of you. I'm not sure if there's a way to completely opt out of being tagged though.

[personlurking]

I believe Max Schrems, that young Austrian guy (who asked for the info FB had on him and received over 1,200 pages worth) told the press later about Facebook's 'shadow profiles'.

From an article I found,

* Shadow Profiles: Facebook is collecting data about people without their knowledge, using it to substitute existing profiles and to create profiles of non-users.

[coreygoodie]

Even if they don't tag you (as in, it showing up publicly), FB can still store whether or not you're there.

[Mystalic]

Most likely both.

[sprobertson]

With what Face.com is capable of, they could even figure out people's emotional profiles... combine that with age estimation and they can see how that profile changes over time. I wonder when Facebook will start offering therapeutic services.

[timdorr]

Facebook already does facial recognition. It's part of the upload flow for photos.