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by ruined
665 days ago
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they've admitted to knowingly reporting impossible metrics, which is lying as far as i'm concerned. these specific metrics were used to indicate to business accounts what kind of content was appreciated, and cited in executive keynotes, essentially demanding an internet-wide "pivot to video". one lawsuit has already settled with a payout and it seems like a second one is ongoing. i believe the intent was that video embeds are watched in the feed, whereas articles are more often links out. it was incredibly destructive as nearly every news outfit cited this as the motivation for gutting their investigations and writing staff. https://www.ft.com/content/6fc9fda0-f801-4a56-b007-430ceaedc... https://www.ft.com/content/c144b3e0-a502-440b-8565-53a4ce547... |
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