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by calebh 674 days ago
Some people here have mentioned microtransactions for news, and that reminded me of an app I used to use called Blendle. Back in the day you used to be able to top off your account and pay <$1 for each news article. I used to use it quite a bit. From what I can find online, the business model never succeeded, and the majority of the people who downloaded the app never actually made any microtransactions. It's a shame because I really enjoyed it.
2 comments

Blendle was really cool, but they

1. didn't have the stuff I was looking for (tech comes to mind). I was still trying to use it hoping more magazines would come along.

2. changed their model. It is a few years ago now, but I think there were two things:

2 a) the original model had a time limit were you could look at an article and if you immediately realized it wasn't your thing you could go back within x seconds and not pay.

2 b) IIRC they also switched from a reasonable pay-per-view price to an "all you can eat (from our very limited buffet)" model. I think it was at this time I stopped checking and gave them up. "Pay monthly and have access to everything"-models are only really attractive if you have access to everything you want: Spotify and Apple Music are good examples here.

<$1 isn't a micro-transaction imo. It needs to be a fraction of cent.