What are you even talking about? you actually do not need to pay Google a dime to be on the Internet, if you have good SEO you can be on the top of the page
Why does anyone pay google to advertise? Most people don't have adblocker they get a paid for link often.
There are also a range of topics google will not return the best ranked information. There are a ton of political issues (due to advertiser pressure) where the different results are huge when you search in duckduckgo vs google. This is monopoly power to decide what gets seen and what doesn't get seen.
There are also a range of topics google will not return the best ranked information. There are a ton of political issues (due to advertiser pressure) where the different results are huge when you search in duckduckgo vs google. This is monopoly power to decide what gets seen and what doesn't get seen.