[infecto]

Would love to see data otherwise but I don't believe this is the case. I hear this argument a lot for kei vehicles but its still a niche compared to the broader truck market. 2023 units sold, ford ranger 40k, f-series 760k. The kei market is vastly smaller than the ranger market.

I am sure that profit margin/advertising plays a mix into the decisions but I also think the consumer largely does not want small cars.

Edit: And for small work trucks, most of that market seems to be eaten up by the smaller commercial van vehicles at this point.

[jszymborski]

Im not denying that demand for trucks/SUVs is probably has the largest demand of any segment.

I guess im more just wondering if the lack of demand for small cars is just that after being absent from the market and seeing the least innovation over the last X years, whether there is some sort of collective amnesia that such a segment exists.

Car companies know what they're doing, so im probably just coping. I should stop wishing the free market to do what's right rather than profitable :P