[cryptica]

I think there is some merit behind the idea of Product-Market Fit but my main critique of it is that it neglects the importance of social connections in achieving business success.

It makes it sound like entrepreneurship is some kind of science whereby the entrepreneur interfaces directly with 'the markets' in search of optimum efficiency... It masks the reality that, in fact, entrepreneurship is a far more primal pursuit. Success in it has little to do with efficiency.

Entrepreneurs will often claim that success in business is achieved via clear logical thinking that is free of emotions. But in reality, entrepreneurship is all about emotions and relationships. Entrepreneurs are often highly emotional and think emotionally, not rationally - Yet they think of themselves as rational; they call their social games 'strategy' instead of acknowledging that, underneath the surface, the game is far more primal.