[andrewstuart]

Periodically I read articles or listen to podcasts where people assert that Product Market Fit isn't real, or is wrong, or is somehow broken.

I wonder why? Maybe its part of establishing your own cleverness, "debunking" some popular concept.

For my money, PMF is alive and well. Marc Andreessen is often quoted as saying that product-market fit is when "the market pulls the product out of your hands." and that make sense to me and I don't see its wrong or out of date. It's just very very hard to attain.