[pmoot]

We probably haven't done a great job communicating this to smaller merchants yet.

Re personalization - We'd plan to make it an optional field for merchants to use, so if they are worried they don't necessarily need to enable personalization. But I personally think a fair bit can be explained with on-site copy like "flash sale".

The 1% was meant to already bake in some flexibility for smaller merchants haha. But if we get that feedback we might consider more of a tiered model.